Canine Ancestry

I don't often receive requests for logo design, but I really enjoy the challenge of creating a single image to explain the ideas and goals of a project. Biologists at Princeton recently asked me to design a logo to represent their research on North American canine genomics and evolution. This collaborative project incorporates researchers from multiple institutions in order to explore the genetics of canine populations across North America. 

For this logo, I worked with the project's Primary Investigator, Bridgett vonHoldt, to better understand what the image would need to convey. I then presented the group with a number of roughly sketched designs.

Design number 3 was the group's favorite, but it needed to also include the words "North American". I then used Adobe Illustrator to complete the final illustration, choosing a black and blue color scheme to match the project's website. Learn more about the Canine Ancestry research group at http://canineancestry.princeton.edu/home.html. You can also follow the project Twitter feed @k9ancestry for the latest news.